The Elder Law Marketing Funnel A WEBINAR SERIES

Clients don't hire lawyers because they have legal problems. They hire them because they have personal problems. People hire elder law attorneys because they have a personal problem caused by poor planning and aging parents. No prospective client comes in because they don't intend to hire you (unless you're doing a bad job of marketing or prescreening), unless you're talking about the wrong things. Don't talk about legal. They want movement, a change, trading in where they are today for where they want to be tomorrow. You need to have a conversation with the client about their time, their money and their reputation, where they are today and where they can be tomorrow. Read Less

Understanding how people make buying decisions is a key component to any successful pricing strategy. By grasping the concepts of how consumers are influenced, you can be better equipped to price successfully and increase your profitability. This webinar will provide a look at behavioral economics, marketing strategy, customer psychology, and how these principles should be applied to pricing. Read Less

Satisfied clients are your firm's best marketing tool, and your best clients will usually come from your best clients. Atticus Practice Advisor, Steve Riley, shares referral building strategies to help lawyers uncover new business within their existing client base, including The Strategic Interview™ and The Atticus Referral Development Process™ - a system to build relationships with key referral sources and clients. Read Less

It's likely that your current system for quoting your fees and engaging clients is failing and, as a result, you are working way harder than is necessary, and possibly even wasting your marketing/networking time and money. When you put in place the fee quoting and client engagement system that Alexis Neely has taught to thousands of lawyers and will teach you in this actionable session, you'll shift what you market, how you talk to prospects and see immediate returns in the form of less (or even no) cancellations, prospects who are ready to move forward immediately 97.5% of the time and an increase of $1k-$2k per client engaged, minimum. Read Less

According to the ABA, over 90% of attorneys are on LinkedIn, but very few of them generate any referrals from it. Facebook is one of the most cost-effective marketing tools, but it's overlooked by most attorneys. In this webinar you will discover: Top 10 steps to jumpstart your referrals on LinkedIn, Using Facebook to connect with potential clients and referral sources and 3 low-cost marketing tools for maximizing your results from social media. Read Less

If you can look up from your smartphone for a second, I can tell you why in-person networking remains vital to starting and maintaining a successful law firm.

While much of the buzz these days surrounds building out a web presence and engaging social channels, networking remains, perhaps the most important tool in a lawyer's arsenal. Networking creates visceral impressions, extends calls to action and can buttress online marketing efforts. If you're not getting out from behind your desk, you're doing yourself a disservice.

This webinar will address the following topics:

-The Value of In-Person Networking
-The Value of Referrals
-Tactics for Building and Maintaining a Network
-Tactics for Developing and Establishing Referral Pipelines
-Tools for Supplementing Your Online Presence

with

Jared D. Correia, Esq.
Assistant Director, Senior Law Practice Advisor
Massachusetts LOMAP Read Less

Attorneys get intimidated, overcharged, confused and downright lied to by marketing consultants and self proclaimed search gurus who see dollar signs. Marketing vendors deliberately complicate the issues with technobabble to grossly overcharge attorneys for products that deliver little (if any) value. This has led to a long-standing series of myths about online marketing. In this session, we'll refute a series of widely-held misperceptions about how online marketing works. Read Less